We’ve all heard the saying ‘you are what you eat’ and believe it or not this also applies to our pets.

Their nutritional needs are very complex, the results of a poor diet that is not nutritionally balanced are not always obvious straightway, but build up over time. Which means we are inadvertently exposing our pet’s to a whole host of illnesses & diseases. It then starts to cost us very dearly at the vets, but we just pay without a thought?

We as dog owners, in the main want the best for our pet, they are part of the family after all. But, sadly in many cases the choice of dog food is sometimes down to cost. However, this is in many instances is false economy. A bag of food may seem cheap, but if the feeding rate is high the cost per day could in fact be comparable or indeed dearer than the more expensive bags of food where feeding rates are lower because the quality of the ingredients is higher.

Not all food is made using top quality ingredients and not all food is nutritionally balanced for the breed, age, activity level and environment of the animal.

So, what can you do?

  • Take time to understand your dog’s nutritional requirements, these will change as they grow from puppy to junior, adult and senior, carefully check the food label and ask yourself
    • ‘do I really know what is in the food?
    • do I know where it’s sourced from & made?’

Take chicken as an example, this could be feathers, feet, heads, in other words offal or lovely white meat. The difference is the quality of protein and how digestible it is, if it can’t be easily digested and absorbed by the animal then they’re not getting the protein they need and you must feed a lot more, which means you have more to clear up, not to mention the strain on your poor dog’s digestive system and how much you must be paying out.

  • You could talk to us, we take pet nutrition very seriously, being trained animal nutritionists.


We at Oscar know exactly what’s in our food and importantly where the ingredients are sourced from, which is from UK suppliers (except the rice), our food is made in the UK using only human grade standard ingredients (eg only the white meat of a chicken) with no anti moulding agents, preservatives or artificial colours